Hermes | Branded Short Film

A love letter to Vietnamese Americans, mothers and daughters, leaving a legacy full of stories and heritage with the iconic Hermes Birkin bag. Featuring authentic footage from Cai Rang, Vietnam.


Growing up, my mother taught me to value each and every moment as its own potential story. Through storytelling, we’re able to make these moments special to us and the people around us. The Birkin bag, as she’d point out, was the perfect example: A simple, functional, elegant bag captivating the world with its rich history. With this project, I’m reconnecting with my own roots as much as the daughter of the story is to hers. Starring my real-life mom and grandma, we’ve made a love letter to Vietnamese-Americans and to mothers and daughters. While we focus on our Vietnamese-American identity, our story is just as universal as it is specific. With our film, our audience will see that through embracing our culture, our heritage, and our stories, we are fully realized. The mother and the daughter are not just immigrants. They’re not just refugees. They’re Vietnamese-Americans. Just like how the purse is not just a purse. The purse is a Birkin.



Director: Derek Nguyen

DP: Kenzo Le